FKD Services

Marketing Consultant · Software Engineer
Oracle Eloqua · Salesforce Marketing Cloud · Adobe Campaign

Make the most of your Marketing Automation platform

Empowering Marketing and Sales teams through campaign automation. Custom-coded programs and solutions, built by a software engineer around your business needs.

Get In Touch View Experience
18+ yrsMarketing automation experience
8Enterprise brands delivered for
What I build
  • Automated programs that remove manual, repetitive data work
  • Contact strategies and customer journeys that lift engagement
  • Preference centres for sharper audience insight
  • Form integrations connecting web data to campaign platforms
  • Responsive emails and landing pages built to convert
  • Dynamic content rules that scale personalisation

Services

Solutions built around your platform

From process automation to dynamic personalisation, every engagement is designed to remove friction for your marketing and sales teams.

Process Automation

Eliminate repetitive, error-prone data tasks with automated programs, freeing your team to focus on marketing activity that drives value.

Contact Strategy

Map the journeys your customers are in and design bespoke communication that drives engagement and retention.

Preference Centre

Give your business better insight into customer interests, frequency preferences and product affinity to sharpen marketing focus.

Form Integration

Integrate forms into landing pages and websites with backend processes that capture, store and action data for follow-up campaigns.

Emails & Landing Pages

Stylish, responsive, dynamic emails and landing pages built from reusable templates and modules to speed up asset creation.

Dynamic Content

Bespoke rules engines that display the right content to the right segment, cutting the number of assets your team needs to maintain.

Custom Development & Integrations

Hand-coded JavaScript, AMPScript and SQL, plus API integrations and microsites that extend what your marketing platform can do out of the box.

Trusted by teams at
Sky BT SSE OVO Energy Ogilvy RBI AXA Salvation Army

Resume

Technical background & client work

Close to two decades of hands-on delivery across Eloqua, Salesforce Marketing Cloud and Adobe Campaign for some of the UK's largest brands.

Platforms

  • Salesforce Marketing Cloud
  • Oracle Eloqua
  • Adobe Campaign

Applications

  • HTML / CSS / JavaScript
  • AMPScript
  • Data, Databases & SQL
  • Microsoft & Google Suites

Focus Areas

  • Solution design & implementation
  • Lead scoring & lead allocation
  • Customer journeys & nurture
  • Data cleansing & segmentation

Client Work

Salesforce Marketing Cloud Consultant

OVO Energy · Freelance
July 2025 – Present
  • Providing Salesforce Marketing Cloud expertise and support to Campaign Automation teams.
  • Solution design and implementation of tools and services for better customer experience.
  • Working with creative agencies to build best-in-class HTML emails and landing pages.

Salesforce Marketing Cloud Consultant

Optima Partners · Freelance
October 2023 – June 2025
  • Providing Marketing Cloud expertise to Engineering, Marketing and Campaign Delivery teams.

Eloqua & Salesforce Marketing Cloud Consultant

InspireXT · Freelance
March 2023 – December 2024
  • Providing Eloqua support and training for clients.
  • Performing an audit and review of the Eloqua platform.
  • Providing Eloqua health check and report for platform optimisation.
  • Building a custom preference centre in Pardot.

Salesforce Marketing Cloud & Eloqua Consultant

OVO Energy · Contract
April 2020 – September 2023
  • Supporting Marketing teams in designing and rebuilding complex campaigns and customer journeys.
  • Implementing automation best practice using dynamic content and shared content blocks.
  • Providing technical Eloqua support and guidance on platform-led marketing solutions.
  • Integrating SMS functionality into Eloqua and Salesforce Marketing Cloud for one and two-way communication.
  • Salesforce Marketing Cloud configuration: Journey Builder, AMPscript, SSJS, Automation Studio, Data Extensions & Cloud Pages.
  • Supporting DevOps and Marketing teams with platform issues and new feature implementation.
  • SFMC admin supporting user and access management, plus BIMI implementation for email security.
  • Advanced SQL and database work to support campaign segmentation.

Oracle Eloqua Consultant

SSE PLC
August 2019 – March 2020
  • Supported DevOps in designing and implementing Eloqua solutions for the business.
  • Partnered with MarComms teams to understand challenges and design solutions.
  • Documented best-practice campaigns and processes to empower marketing teams.
  • Automated data uploads and contact update processes via integration.

Senior Marketing Solutions Consultant

Reed Business Information
August 2018 – May 2019
  • Technical admin across 10 Eloqua instances, providing hands-on solutions to business needs.
  • Gathered requirements and built automation for lead scoring, lead allocation, nurture and data cleansing.
  • Trained stakeholders on Eloqua best practice for campaigns, emails, forms and landing pages.

Marketing Automation Consultant

British Telecom
Feb 2016 – Aug 2018
  • Led migration of campaigns onto Adobe Campaign and drove adoption of new best practices.
  • Built SQL test campaigns to quality-check output delivered within Adobe Campaign.
  • Established a campaign process to improve efficiency and reduce errors, internally and with third parties.
  • Owned campaign delivery for BT Business across multiple marketing channels.
  • Reported on email campaign metrics and made recommendations for future activity.

Education

BSc Computer Science
Brunel University · 2005 – 2009
  • Artificial Intelligence
  • Database Architecture
  • Software Design & Programming

Certificates

  • SFMC Consultant 2026
  • SFMC Developer 2026
  • SFMC Administrator 2022
  • SFMC Email Specialist 2022
  • Oracle Eloqua Luminary 2019
  • Oracle Eloqua Masters 2018
  • CIW WebMaster 2010

About

A little about me and my background

Kwame Agyemang
Kwame Agyemang · Software Engineer & Lead Technical Consultant

My name is Kwame Agyemang and I am a software engineer and freelancer specialising in Marketing Automation with close to 20 years of technical, hands-on experience. I have worked with some of the biggest companies in the UK including OVO Energy, SSE, BT, Sky, NOWTV, RBI, Wunderman and Ogilvy One.

I hold four Salesforce Marketing Cloud certificates — Administrator, Email Specialist, Consultant and Developer — with 5+ years of technical hands-on experience delivering for DevOps and Marketing teams.

I have 10 years of hands-on experience using Oracle Eloqua and hold Eloqua Masters and Eloqua Luminary certificates. I've helped companies leverage their Eloqua platform to automate campaign processes and build customer journeys that increase conversion and reduce churn — including programs for lead allocation, lead scoring and data cleansing.

Over 2 years of experience using Adobe Campaign. I deliver work on time and to a high standard, working in a business analyst capacity to gather requirements, design and build solutions for Welcome, Nurture, Retention, Lead Scoring and Lead Allocation programs that add value to businesses and their customers.

Beyond the platforms themselves, I'm a software engineer at heart — writing JavaScript, AMPScript and SQL to build custom integrations, microsites and tools that extend what off-the-shelf marketing platforms can do. Strong background in databases, SQL, HTML, CSS and JavaScript.

If you need a Software Engineer or Marketing Automation Specialist with Adobe Campaign, Salesforce Marketing Cloud or Eloqua experience, get in touch and let's discuss how I can help your business.

Connect on LinkedIn Visit My Personal Site
SFMC Consultant SFMC Developer SFMC Administrator SFMC Email Specialist Eloqua Luminary Eloqua Masters CIW WebMaster

Let's work together

Ready to get more from your marketing platform?

Send a message on LinkedIn and let's talk about how I can support your business with marketing automation.

Contact Me on LinkedIn