Applications

Certificates

– SFMC Administrator (2022)
– SFMC Email Specialist (2022)
– Oracle Eloqua Luminary (2019)
– Oracle Eloqua Masters (2018)
– CIW WebMaster (2010)

Salesforce Marketing Cloud & Eloqua Consultant

Ovo Energy.  April 2020 – Present

• Supporting the Marketing teams in designing and rebuilding complex campaigns and customer journeys.
• Implementing Marketing Automation Best Practice in campaigns using dynamic content to reduce the number of marketing emails and making it easy to update content using shared blocks.
• Providing technical Eloqua support to the Marketing team and the best way to implement marketing solutions within the platform
• Integrating and setting up SMS functionality into Eloqua and Salesforce Marketing Cloud to support one and two-way communication.
• Salesforce Marketing Cloud configuration experience including use of Journey Builder, AMPscript, SSJS, Automation Studio, Data Extensions & Cloud Pages
• Supporting DevOps and Marketing Teams with platform issues and new feature implementation
• Salesforce Marketing Cloud Admin supporting user and access management.
• BIMI implementation to improve our email security
• Extensive knowledge of HTML and AMPScript in building complex dynamic content emails.
• Advanced knowledge of SQL and Databases to support campaign segmentation.

Oracle Eloqua Consultant

SSE PLC.  August 2019 – March 2020

• Supporting DevOps team in designing and implementing Eloqua solutions for the business.
• Working with MarComms teams to understand the challenges they face using Eloqua and designing solutions
• Documenting best practice campaigns and processes to empower marketing teams to work in an efficient way
• Automating data uploads and contact update processes using integration

Senior Marketing Solutions Consultant

Reed Business Information.  August 2018 – May 2019

• Technical admin across 10 Eloqua instances and providing stakeholders with hands-on solutions to business needs.
• Working with stakeholders to gather requirements, design and build new marketing automation processes for lead scoring, lead allocation, nurture programs and data cleansing.
• Providing training and best practice support to stakeholders on how to use Eloqua for their business needs; including implementing new campaigns, emails, forms and landing pages.

Marketing Automation Consultant

British Telecom.  Feb 2016 – Aug 2018

• Leading the team in migrating campaigns onto Adobe Campaign and making sure we are making the most of the features
  and adopting new best practices.
• Building test campaigns in SQL to be able to quality check the final out being delivered within Adobe Campaign.
• I worked on putting in place a campaign process to help in the adoption of best practices for using Eloqua within my team
  and also with our external third party users to improve efficiency and reduce campaign errors.
• Responsible for campaigns delivered in BT Business across multiple marketing channels.
• Work closely with third party agencies to build campaigns and test email templates with dynamic content.
• I report on email campaign metrics to stakeholders and made recommendations for future activity.